How Old Is Barbie in 2024?

Through a variety of characters and stories, Barbie helps girls explore their unlimited potential—from encouraging self-expression through dress-up to pursuing any of her more than 250 careers. With Barbie by her side, countless children are able to imagine their own stories through play, helping to shape their real-life futures. As Barbie celebrates her 65th anniversary on March 9, the brand is sharing countless stories of empowerment and bringing her legendary legacy to life through the eyes and words of fans around the world, starting with some of the most famous storyteller.

"Barbie's story has never just been about herself. It's about the countless children she inspired and the millions of stories she helped them imagine," said Krista Berger, Barbie senior vice president and global head of dolls. "For the past 65 years, Barbie has used her global platform to help girls dream big, explore their limitless potential and guide their own stories to shape their futures. As we celebrate this landmark anniversary "

Barbie will celebrate women around the world who embody the brand’s mission to inspire stories that shape the future. The Barbie Careers 65th Anniversary Doll Collection highlights three of the most popular careers Barbie has had since the doll's creation, including farm veterinarian, pop star and astronaut.

A new iconic collectible inspired by the original 1959 Barbie doll wearing a classic black and white striped couture gown that pays homage to the iconic black and white striped swimsuit.

The 2024 Fashionista Doll pays homage to years of Barbie fashion by reimagining the iconic look in modern clothing. New dolls are inspired by styles from ’65, including the 1959 First Barbie, the 1977 Superstar Barbie, the 1985 Peaches ‘n’ Cream and many more dolls.

Barbie Cuutopia plush doll is inspired by Barbie's iconic look. Fans can immerse themselves in embroidery, textured details and lush hair, celebrating Barbie’s iconic look in trendy kawaii style.

UNO Canvas™ Barbie emphasizes Barbie as a style icon, offering premium collectible UNO decks designed with dolls and artwork.

The Hot Wheels® Barbie 65th Anniversary Corvette C8.R is built and designed in the Hot Wheels Premium tradition and is highly collectible.

Barbie-themed collaborations with more than 40 brand partners across fashion, food, live entertainment and publishing allow fans to join in the celebration of Barbie.